We'll admit a weakness for zoo advertising. If you send it to us, we'll probably post it. Especially if we've been talking about Lost that morning, and your ad has polar bears in it.
For their The Bears are Back campaign for the Toronto Zoo, agency Lowe Roche created this clever bear poster using Toronto-related icons. The campaign also includes some wry video work, like this short called Tundra Trek.
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This is one of the greatest designs I've seen. I love polar bears and that blue is my favorite color. Nicely done!
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