If you fast forward through commercials and are lucky enough to not have a fluorescent beer sign anywhere in your abode, you may be among those who t…
Created by: Anders J. Svensson
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If you’ve ever found yourself cruising the aisles of your local übermarket, wondering why on earth any respectable consumer goods company would name …
Created by: Grant Hutchinson
Tags:Mark Fenske teaches at VCU BrandCenter. He doesn’t post often, and he comes from the grumpy-old-man-in-love-with-the-world school of thought, but…
Created by: Darcy Twarog
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Okay, mock away, but as a punk kid in the early 80's I discovered Metallica and I have stuck with them ever since. Yes, through the 'Black' album…
Created by: Jonathan Matricardi
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On my way to work one winter morning, I noticed this little gem. In brand value terms, it proves that a disaster can happen if you don’t keep your…
Created by: Neil Asher
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Noah Brier’s amazing Brand Tags project builds on the notion that a brand is defined entirely by what people think of it. Just browse the logos and a…
Created by: Jon Parker
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It’s hard enough to brand yourself in the creative marketplace, you can’t chance others running amok with your identity.
For that reason (or some…
Created by: Anders J. Svensson
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There is nothing like a nice thick slice of Spam. Advertising Age takes a look at the staying power of this unforgettably pink, canned-meat treat.
Created by: Arion Predika
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