The concept of open-sourcing your advertising to the creative community in exchange for a bit of glow in the spotlight and change in the pocket isn't new. The flashy BMW Films probably comes first to mind. But that doesn't make the anti-epic, lo-fi odes to a shoe in the Converse Gallery any less entertaining. Hat tip to Ed Cotton.
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Yikes - not everyone today is a big, well to do artist. Could be a launch pad for a young individual getting a taste of what it's like to have there work enjoyed and admired by others.
Perhaps?
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Plz... how disgusting. No self-respecting artist would contribute to this campaign.
I wonder how much Nike has made since acquiring Converse. I also wonder when people will stop giving away cheap labor for a few seconds in the spotlight.
Just gross...
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