Jonathan Matricardi / Posts

Thursday
September 18, 2008

5:17 PM

Jonathan Matricardi
Metallica1

Metallica Gets a Brand Makeover

Okay, mock away, but as a punk kid in the early 80's I discovered Metallica and I have stuck with them ever since. Yes, through the 'Black' album and 'Enter Sandman' and 'Load' and 'Reload'. Their hardcore metal cred may be tarnished but I still love James Hetfield's growl and their musicianship is unmatched as far as I'm concerned. They never turned into Spinal Tap like most metal bands seem to, eventually, a parody of themselves. They also know when their brand needs sprucing up which makes them media savvy and good businessmen as well rockers.

Comments

There are no comments for this post.

Add a comment

Close

Tags

Close