TV is treacherous these days. It’s possible to watch an hour-long gritty crime drama, with only campaign propaganda ads as a reprieve. And with the PC crowd firing back at the Mac crowd, it may start to feel like a domestic dispute over who gets custody of your files. (I’m writing this on a typewriter, by the way.)
So let’s hear it for the commercials that sell without scaring — the very, very short films that take time to inspire while they peddle their wares.
If you have links to upbeat ads, post them in the comments. Here’s three we like, to kick off the contentment.
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Here’s my link to an ad that I keep seeing here in Hungary for one of the oldest candy bars of the nation (it's yum - rum-flavoured chocolate nouget). It's a retro-meets-contemporary ad that seems to be the solution to the apparent (I'm guessing here) challenge to the creative minds behind it: “how can we bring grandpa's favourite candy bar into the 'now' without falling on the all-too-typical 'n tacky t&a side of message delivery to the assumed cool crowd?”
What caught my eye was the lovely and smooth graphical transitions from the graphic to the real, from one scene to the next, harmonized nicely with the music and, most of all, the super cool way that the graphics are animated on the t-shirts. IMO, it's a well-done little piece of creative. Check it out, if you will: Sport szelet
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I like this ad for something called Airborne - I'm ashamed of how many times I have watched it just to watch the hunky Sebastian frolicking in a field ;-)
http://video.mediapost.com/index.cfm?clientfile=Airborne.mov
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I LOVE Sebastian. I need vitamins, now!
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Word. I know it's typical "advertisement as usual" and people think more about the negative so you ad that etc., but it is refreshing to see an ad that isn't attacking anything
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"I love magma" - Discovery Channel ad; hehe... good stuff - for lack of better words, it feels "real" - as opposed to the way that commercials tend to polish and glamorize all their contents/actors (perfect hair, teeth, cheekbones, flawless products, tacky clichéd say-what-they-know-you-want-to-hear lines...). I especially like the super subtle dry humor that humbly underlies the [real] snippets of life. Sweet find. The Smarties and Coca Cola ads are also great - two that have always stood out for me, as well.
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