Value (verb) value (noun). The late illustrator Andrew Loomis once said something to the effect of, "A color cannot be right until that value is right."
Lately I have been more and more drawn to the role value plays in color – especially as it relates to a lack of hue. I have been trying to use graphite more and more in my planning process. Value is key in that media. I have been trying to use my 35mm camera a little more too, and in developing those B&W photos, value cannot be ignored!
I am not an expert in value, but I like it. I hope as creatives, we can pay a little more attention to value.
