"A label-obsessed journalist and music promoter, Neil Boorman is going to burn all his branded goods in an attempt to re-evaluate his lifestyle. This blog is a diary of his journey towards a brand-free lifestyle."
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There was a character in William Gibson's recent book Pattern Recognition who was so brand concious that she couldn't have anything around her branded. She would wear down the rivets on her Levi 501 jeans and rip tags out of her shirts.
Viva la revolution.
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I understand the point, but he couldn't donate all his branded stuff to people who would be happy to have it? He has to burn it?
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Yes, but is he brave enough to join the Grey Sweatsuit Revolution? It's the ultimate expression of debranding and rejection of fashion. Bonus points for gender neutrality - everyone looks equally bad in a grey sweatsuit
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Gee, wish I could come up with a gimmick to wrap a book deal around. Interesting experiment to undertake on a personal level, but I have doubts that it will lead to any insights for a wider audience. We'll see...
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Seen this, read that.
Michael Landy catalogued and destroyed all of his belongings back in 2001 for a performance art piece titled Break Down.
Dot Dot Dot no. 7 has commentary on the subject in an article titled 'Landy's (failed) gesture' and the general intellect by J.J. King.
Is it possible to unbrand yourself when even trademark lacking products are a brand statement, ie. American Apparel?
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