Berlina

Berlin

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Metallica1

Metallica Gets a Brand Makeover

Okay, mock away, but as a punk kid in the early 80's I discovered Metallica and I have stuck with them ever since. Yes, through the 'Black' album and 'Enter Sandman' and 'Load' and 'Reload'. Their hardcore metal cred may be tarnished but I still love James Hetfield's growl and their musicianship is unmatched as far as I'm concerned. They never turned into Spinal Tap like most metal bands seem to, eventually, a parody of themselves. They also know when their brand needs sprucing up which makes them media savvy and good businessmen as well rockers.

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Jonathan Matricardi

Jonathan Matricardi

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