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Wednesday
May 27, 2009

3:12 PM

Brian O’Shea

FAQ: Model and Property Releases

What is a model release?
A model release is a form collected by the photographer and signed by a person depicted in an image. This form gives the photographer and the image buyer permission to use that person’s likeness for commercial purposes such as an advertisement or brochure.

What is a property release?
A property release is a form signed by a property owner allowing use of the depicted property for commercial purposes. This form gives the photographer and the image
buyer permission to use the depicted property for commercial purposes such as an advertisement or brochure.

Where can I find your release forms?
Model Release form
Property Release form

Why is it important for an image to be model and/or property released?
Legally, you need a release to use an image for commercial purposes like an advertisement or brochure, so it’s important to get consent from the model or property owner. Besides simply being the polite thing to do, getting the model or property owner's permission protects all of us against legal claims.

Do you require model and/or property releases for all of your images?
Yes, if the image contains recognizable persons or otherwise requires one. During the uploading process, attach a model and/or property release to the related image(s). Our staff checks that there are signed, submitted releases during the image review process.

What is “property”?
"Property" can be many things: works of art, animals, cars, boats, planes, buildings, land, and commercial spaces like a restaurant or store.

When does a picture need to be model and/or property released?
For images made available through the site, model releases are required for any image that contains recognizable people. A person could be recognizable by their face, uniform or nametag, or distinctive tattoos, clothing, and hairstyles. One way to check if a model release is needed is to ask yourself: “if I was the person in this image, would I be able to recognize myself?” If “yes”, then you should try to get a model release.

Property releases are a bit trickier. General images of artwork or corporate branded products are not suitable for royalty-free images. You should always try to get a property release for images of:
- Interiors and exteriors of private homes, apartments, and condos.
- Commercial working animals, including racehorses and show animals.
- Commercial interiors or exteriors, such as hotels, restaurants, stores, and amusement parks. If you have to pay admission to enter a property, chances are you will need a property release.

What are your model and property release requirements?
While we prefer use of our model and property release forms, other forms may be acceptable provided they contain similar language and hold to the following guidelines:

- Releases must be in English (dual-language is acceptable)
- Releases must be legible
- Each model or property must have its own individual release

Model releases must contain the following:
- Model's printed or typed full name
- Model's signature
- Model's complete contact information
- Model's birthdate and age at the time of the shoot
- Shoot date and signing date
- Photographer's name or studio name.

If the model is a minor (under 18) then we also require:
- Printed or typed parent or guardian name
- Parent or guardian signature
- Name of minor (may be present elsewhere in release)

Optional, but helpful in the event a problem arises:
- Thumbnail image and ID of model attached to release
- Model's sex
- Model's ethnicity
- Description of shoot

Property releases must contain the following:
- Name/description and location of property
- Owner or authorized representative's printed or typed full name
- Owner or authorized representative's signature
- Owner or authorized representative's full contact information
- Also include the authorized person's title ("owner", "manager", etc.)
- Shoot date and signing date
- Photographer's name or studio name

We also prefer that Property Releases contain:
- Thumbnail image of property attached to release
- Shoot description

Replies

where can I find your Model/Property release forms?

And then I said …
Chris Esler

Hi Chris -

Good question!
Our forms are available here:

Model Release Form:
http://www.veer.com/download/pdf/form_modelrelease_eng.pdf

Property Release Form:
http://www.veer.com/download/pdf/form_propertyrelease_eng.pdf

I'll update this post with those links.

Thanks,

- Brian

And then I said …
Brian O’Shea

can you tell me if you accept generic release ?
Thanks

And then I said …
Pierrette Guertin

Hi Pierette -

As long as the release form complies with the requirements listed above, includes body copy that is substantially similar to our release forms, and all text and information is legible - generic releases are indeed valid.

Best,

- Brian

And then I said …
Brian O’Shea

Hi! Don't know if I can ask that here, but don't know where else o_o (And I'm french, so I'll do my best to be comprehensible >_<)

There's a way to find all pictures of one model (when you find a photo you like, you can find others even if there aren't part of the same cd, by example). It was explained some time ago, but it's not on the home page anymore, and I can't find it, even in the help page. Is there a page where it's explained? If there really aren't any, maybe it should? "^_~

Thanks in advance!

And then I said …
Lily
  • Friday July 10, 2009 12:17 PM
  • Lily

Hi Brian,
Can you please let me know how to add a new model release to my workspace.

Cheers
Jabiru

And then I said …
Brett Mulcahy

Hi Jabiru -

While in your Prepare and Submit tab of the Workspace, click the "Edit" button next to "Releases". This opens up the Release controls where you can upload a release and save it to the system, as well as apply a release to one or multiple images simultaneously.

To add a new model release click the button labeled "model release" - this will open release information fields and a browse button where you can find and select your release file. Select your file - add the Model's name, shoot description, age, and ethnicity - then click "create release".

The release is now stored in the system.

To add to images - select one or more files you wish to add the release to - then click the "add" button next to the name of the release in the "Previously uploaded releases" section on the Release control panel.

Hope this helps!

- Brian

And then I said …
Brian O’Shea

Dear Brian,

I just had out of the 10 photos submitted, 1 approved, and 8 which need work, though the whole series which I have taken at that time was actually made in Jerusalem, (Ramadan month, and were random in the street, and thus was not able to get release forms for some of the photos which showed people's faces in them, thus, please advise on this matter, as I honestly do not know how to get the releases from those ones with faces showing, and noticed that 1 was a still life style of photo, thus an object cannot be marked to need a release form. Can you please look into this matter, and come back to me on it, as I will be uploading new photos from that same series and some are for sure worth placing on the market.

Many thanks, and I look forward to hearing from you soon.

Regards,

Nabil Darwish

And then I said …
Nabil Darwish

Hi Nabil -

All Veer Marketplace images must be suitable for royalty-free commercial use (such as an advertisement) - this means that we must require model releases on any identifiable people included in a shot. This is not only to ensure the person in the image is aware of how the image might be used, but also to protect all of us from potential litigation.

Unfortunately, in this case - as you are unable to obtain releases, it sounds like these images won't be suitable for commercial use, and as such - won't be a match with Veer Marketplace.

Best,

- Brian

And then I said …
Brian O’Shea

Dear Brian,

Just wanted to ask you again about the Release form for items that Do Not have people in them, and which my photos were marked to be needing a release form to be approved.
I did not understand how can a Photo of a street decoration / lamp is in need of a release form?

Please advise on this matter, as I am still awaiting to have it all properly made with the release forms.

Many thanks, and I look forward to hearing from you soon.

Best of regards,

N.D.

______________________________
Many thanks Brian, I will do my best now to have it all done properly.

What about the items that were tagged to need a release form when they are more of a still-life style of photography, (contemporary style)? Those I honestly did not get it how they would need a release form.

Many thanks again, I appreciate your assistance greatly, and I look forward to hearing from you again.

Best of Regards,

N.D.

And then I said …
Nabil Darwish

Veer's MR requires shoot date and age of model. Since I shoot the same set of models often, could I just put down "photos taken year 2009"...instead of a new MR paper to be signed every day/week it's done?

And then I said …
jwick
  • Monday August 10, 2009 7:05 PM
  • jwick

Can I, the photographer, sign the Model release for my own kids or does it have to be my spouse?

And then I said …
jwick
  • Monday August 10, 2009 11:38 PM
  • jwick

@ Nabil:

If there are any potentially recognizable people in an image, we require a model release - even if they are not the primary subject.

Street scenes can also be tricky as these kinds of shots often include business names and copyrights (logos/trademarks) - if visible, these either need to be scrubbed out in Photoshop or you'll need to attach a property release from the business authorizing use of their identity.

- Brian

And then I said …
Brian O’Shea

@jwick:

Model releases are really only valid for a specific shoot on the date listed on the release form. This is to protect both you and the model.

While it can be tricky to pin down exactly what defines a "shoot" (as it's not uncommon for a shoot involving the same photog, model, props and theme to take place over several days) - you'll definitely need to create new releases for shoots that occur in a significantly different time or place (eg: indoor portrait shoot in May, vs. outdoor location lifestyle shoot in June).

Similar shots taken over a specific and finite time frame ( ~ a week) can be safely grouped together.

Model releases with a very long shoot time frame - like "2009" - will not be accepted - that is just too broad.

- Brian

And then I said …
Brian O’Shea
  • Tuesday August 11, 2009 2:12 PM (Edited)
  • Brian O’Shea
  • Veer Community Team

Hi, I need to know if I can sign my own children's release, as the photographer and parent?

And then I said …
jwick
  • Thursday August 13, 2009 12:11 AM
  • jwick

jwick: in US yes you may, as long as you have your parental rights. In other countries I don't know

And then I said …
Lev Olkha

@ jwick:

Yes - Lev is correct. As long as you are their parent or legal guardian, you can sign the form and release the rights on their behalf. Just make sure to complete all the release fields.

Thanks,

- Brian

And then I said …
Brian O’Shea
  • Thursday August 13, 2009 11:36 AM
  • Brian O’Shea
  • Veer Community Team

All of my photos are of natural objects only-rock formations, flowers, animals, etc., taken in various areas that did not cost for entry. How do I get around the release requirement for submitting my photos?

And then I said …
Taichick
  • Friday November 6, 2009 2:48 PM
  • Taichick

Hi Taichick -

Release are only required when necessary. Shots without people, art, or private structures and property generally do not require releases.

Hope this helps.

- Brian

And then I said …
Brian O’Shea

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